Digital Billboards
Digital Billboards
Digital billboards, like those offered by Primary Media, are computer-controlled electronic displays that revolutionize out-of-home advertising with their advanced capabilities. Located on Highway 380 in Frisco, TX, your advertisement can be displayed over 1400 times per day, with the flexibility to change messages as often as needed at no additional production cost. These billboards also support streaming live data and user-generated content from your website or social media in real time, allowing your ad to be displayed within minutes.
Social Media Integration
Social media greatly enhances digital out-of-home advertising by enabling real-time engagement on large format billboards. By integrating social media feeds directly onto billboards, advertisers can reach a wider audience within a specific area, amplifying consumer interaction and exposure. This method effectively pulls real-time content from social platforms, making digital billboards more dynamic and relevant to passing consumers.
Event Countdowns
Countdowns on digital billboards create anticipation and excitement for upcoming events, helping to inform and remind the community to prepare. Primary Media’s digital billboards are versatile, capable of counting down to a variety of events in numerous ways. This feature engages the public and enhances awareness of time-sensitive happenings, contributing positively to local event turnout.
User Generated Content (UGC)
Incorporating User Generated Content (UGC) into digital billboard campaigns builds trust and engagement by leveraging content created by peers. This approach transforms customers into brand ambassadors, enhancing credibility and relatability through their shared experiences. UGC can be sourced from different platforms, aligning with the goals and strategies of the advertiser to maximize impact.
Adaptive Messaging
Digital billboards offer the flexibility to adapt messaging based on time of day, traffic, and more, ensuring maximum relevance and impact. Known as day parting, this strategy tailors advertisements to fit the current context, like weather conditions or ongoing local events, making the content timely and pertinent. Such targeted messaging optimizes audience engagement by aligning with their immediate circumstances and needs.
